HubSpot talks a lot about their tool’s benefits, of which there are many. But despite it being the best solution on the market, it still has drawbacks that you should be aware of.

At vBase Digital, we aren’t afraid to give you the unabridged truths that you might not be finding so explicitly stated on HubSpot’s Knowledge Base. Despite our Gold HubSpot Partner status, our loyalty always lies with our client.

Here, we’ll explore some common limitations of HubSpot, and how we help clients to navigate them.

1. Pricing Complexity

HubSpot offers robust tools, but as businesses scale, costs can rise steeply. Many companies find themselves quickly outgrowing the starter packages, with additional features like CMS or in-depth reporting coming at an extra cost.

Workaround: vBase Digital works closely with you to assess which HubSpot features are essential and where costs can be optimized. As a Gold Partner, we can guide you through discounts, bundled packages, and strategies for prioritizing upgrades, helping you implement the right tools at the right times as you grow—without paying for unnecessary extras.

2. Difficulty of Customizing

HubSpot’s ease of use is a major asset, but some companies with complex workflows or unique requirements find its templates and workflows restrictive. Customizing customer journeys or intricate sales processes can be challenging.

Workaround: Our team specializes in maximizing HubSpot’s customization potential. Using HubSpot’s API, custom-coded templates, and certified developers, we help build workflows, templates, and integrations tailored to your specific needs. With vBase Digital’s expertise, your HubSpot setup can be expanded to meet the demands of even the most complex processes.

3. Gaps in CRM Features

While HubSpot’s CRM is one of the best, some companies with niche sales needs find it lacks some features in it's out-the-box configuration. Complex sales pipelines, multi-step approvals, or highly customized lead scoring may seem out of reach.

Workaround: As experts in HubSpot’s CRM capabilities, vBase Digital can help configure custom properties, calculated fields, and workflow automations to add advanced CRM layers. We can also integrate third-party tools as needed, so you get the exact functionality you need.

4. Limited Analytics

HubSpot provides decent analytics and reporting at lower tiers, but some advanced features are reserved for the highest-priced plans. For companies with a low budget and high analytics needs, this can cause friction.

Workaround: You'd be surprised at what we can achieve by creating custom reports that maximize HubSpot’s analytics potential. But if that isn't enough for you, we can integrate your HubSpot Portal with BI tools like Google Data Studio or Tableau, which will permit the most advanced analyses.

5. Onboarding and Support Costs

HubSpot is user-friendly, but the vast range of tools can create a steep learning curve for new users, particularly for smaller businesses. HubSpot’s premium support is also an added cost that some companies may want to avoid.

Workaround: As your Gold Partner, vBase Digital offers a more hands-on onboarding experience, along with dedicated ongoing assistance to ensure your team feels confident using HubSpot. We guide your team through best practices, tailored to your setup, so you get the most out of HubSpot without needing to invest in additional premium support packages.

Why is HubSpot Still the Best Option?

Despite its limitations, HubSpot remains a top choice for its comprehensive all-in-one approach, providing marketing, sales, and service tools in one cohesive platform. Having all your teams in the same ecosystem allows far greater efficiency and less friction. Stitching together a Frankenstein's monster of software is destined to be as tragic as... The Story of Dr. Frankenstein.

As passionate believers that Everyone's Happier When Tools Work Better, vBase Digital provides the highest level of HubSpot optimisation from support and training, to integrations and customisations. Who else would you trust with your CRM?

But what to cut? For a comprehensive checklist of all the areas where you might improve by subtraction, download the Via Negativa Checklist below.

Once your workflows are pruned, you’ll need a much smaller impulse of energy sent down from the top to achieve the performance you’re seeking. Managing your teams might soon become as easy as a walk in the park.

Obsessive about optimization, vBase Digital understands how to unlock the potential in any system. If you want to work smarter and not harder with HubSpot, contact us.

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We hope this article helps you to unlock the potential of the systems around you. Because we believe humanity is happier when our tools work better.

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